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Moving to the Business Beat of Zumba Fitness: Firm Up Your Bottom (Line)
Zumba Fitness is much more than an aerobic workout that fuses salsa, merengue samba and other Latin dance moves and music into a fitness experience that weekly attracts many millions of loyal followers around the globe.
The 15-year-old Martin’s Business Milestones company’s so-called FEJ – freeing, electrifying joy – may be at the core of Zumba Fitness’s success, but its entrepreneurial playbook is hardcore: focused, disciplined, and deadly serious.
Whether you’re a manufacturer, retailer, service provider, or professional, moving to the business beat of Zumba Fitness can help firm up your bottom (line), too.
Inc. magazine named Zumba Fitness the magazine’s Company of the Year in 2012, only 11 years after Zumba Fitness’s very modest birth in Florida. Still privately held, Zumba Fitness does not disclose its financials. In April 2013, however, Billboard magazine listed its value at $550 million. In August 2012, Advertising Age reported that the company made $60 million solely on apparel and accessory sales via its e-commerce platforms.
Milestone Company of the Month:
Rising From the Ashes of a Disastrous Fire
Penner’s Marks its 100th Year Clothing Men
Now led by the fourth generation, Penner’s of San Antonio defies all of the odds and offers so many lessons to other businesses that dream of reaching their own centennial business milestone. In an age of online retailing, Penner’s still does the bulk of its sales from its original bricks-and-mortar location on the west side of downtown San Antonio. Its secret sauce includes free on-site tailoring, custom-made products that are available nowhere else, and knowledgeable merchandisers and sales associates. Read the company’s amazing success story here.
(Photos by Staff Photographer, Avital Rotbart)
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